Choosing a Magento hosting provider is a major business decision, but with the right approach it can be a relatively simple process. It’s no surprise that so many companies tap the web’s #1 e-commerce platform to power their online stores. But deciding on Magento is just the first step in creating an effective online user experience for customers. Read more
ZeroLag Communications, a Magento Platinum Hosting Partner, recently delivered a presentation on optimizing Magento e-commerce sites for increased sales and customer satisfaction at Magento’s annual worldwide user conference, Imagine 2014 in Las Vegas.
The presentation focused on proven techniques for improving the performance of Magento e-commerce sites, as measured in page loading speed. Numerous studies have indicated that slow-loading web pages are linked to reduced customer conversion rates, so web site performance is an important consideration for online merchants looking to maximize the return on their investment in e-commerce. Read more
Magento security issues can quickly derail a company’s e-commerce profitability, but it can be challenging to understand how much security is actually enough to nullify these risks. Cyber threats are constantly evolving, and as numerous high-profile data breaches indicate, many organizations that believed they were impervious to attackers didn’t know how mistaken they were until it was already too late.
Magento is one of the most popular platforms for e-commerce website development, which also means it’s very visible to hackers who develop techniques to attack widely-used services and products in the hope of discovering a shared vulnerability. To mitigate these threats, e-commerce operators should select a specialized Magento hosting provider to ensure comprehensive Magento security.
Magento hosting providers offer widely varying levels of support and services, so it’s crucial that online merchants make the right choice in hosting companies. Whether an organization uses the open source Community Edition or the more advanced Enterprise Edition, it’s important to realize that Magento requires carefully designed hosting infrastructure to perform at its best. Keeping e-commerce web sites accessible and functioning reliably is imperative to their continued success, but not all Magento hosting providers offer the level of expertise and support necessary to accomplish this goal.
When it’s time to evaluate Magento hosting providers, here are three considerations to keep in mind. Read more
Why Magento? As an open source platform for e-commerce website development, Magento combines a treasure trove of functionality into a powerful and flexible package. 240,000+ e-commerce sites using Magento have leveraged it to create online stores that have enhanced their brand value, increased customer conversions, and given them a competitive advantage in the fast-moving world of e-commerce.
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