Finding the best web hosting service for your company’s Internet presence can be a difficult task. It’s also one that it is often overlooked, as many small businesses direct intense focus on creating an engaging and aesthetically pleasing website, and assign a much lower priority to choosing the best web hosting. But this strategy can sabotage a company’s success, as even an impeccably designed web site will turn off potential customers if it performs slowly and/or isn’t reliable.
Businesses today can’t afford to have a less than optimally functioning website – 79 percent of shoppers who have an unsatisfactory website experience are less likely to buy from that site in the future, according to KISSmetrics. But how can you ensure that you are investing in the best web hosting solution for your requirements? Follow these three tips:
1. Examine all options to find the best web hosting for your needs
Varying business requirements mandate different web hosting solutions. If you have relatively low traffic and basic site functionality, shared hosting — where the capacity of a server is split with other sites to be more cost-effective — may be a suitable choice for your company. However, most organizations with growth in mind will be better off opting for more robust web hosting solutions. For example, a virtual private server (VPS) is an excellent alternative for an organization that needs greater server capabilities but can’t yet justify the expense of a dedicated server. For larger businesses, managed dedicated servers are typically the best web hosting environment.
2. Look beyond cost when evaluating web hosting
While it can be tempting to select the lowest-cost web hosting solution, it’s important to understand why one offering is less expensive than others, to ensure that you are making an apples-to-apples comparison. Choosing a low-cost web hosting provider frequently results in hidden costs down the road; either in out-of-pocket expenses or the opportunity costs of a web site that runs slowly or goes down completely during peak traffic demand.Make sure to consider the true cost of ownership when choosing a web hosting provider. Look for fully redundant infrastructure, a 99.999% (five nines) or better uptime guarantee, and 24/7/365 support from technicians located in their data center. If a prospective hosting provider doesn’t measure up to these standards, or doesn’t want to talk about these details with you, pass them by and keep looking.
3. Remember that web hosting is an investment in your company’s future
Finally, it’s important to choose a web hosting provider that’s committed to, and is capable of supporting the growth of your business. If you opt for a provider that just barely meets your needs and offers solutions which can’t be easily scaled, you risk limiting your own growth potential. The best web hosting provider is one that not only offers optimal solutions for your business now, but can continue to play the role of a trusted hosting solutions partner well into the future.