Magento hosting companies come in many varieties, so it’s important to identify the best solution provider for your unique business needs. An e-commerce platform with Magento’s unprecedented success has led to a proliferation of hosting companies that offer support for Magento e-commerce sites.
This is precisely why online merchants need to proceed cautiously when evaluating Magento hosting companies. In many cases, hosting companies sensing opportunity have jumped on the Magento bandwagon, but don’t have an adequate understanding of what it takes to engineer fast, stable, and secure Magento hosting environments.
Why quality Magento hosting companies are important
Magento has become the leading platform for e-commerce due in part to its expansive tool set and flexible customization capabilities. But this power comes at a price, which is a platform that is very challenging to host. As a result, Magento can perform very poorly on improperly engineered hosting environments. This is particularly true when it comes to the generic Linux/Apache/MySQL/PHP (LAMP) stacks that many hosting companies provide as a ‘one-size-fits-none’ solution for all clients.
In contrast, leading Magento hosting companies offer carefully tuned LAMP stacks and server environments. This is critical to ensure optimal performance of a Magento e-commerce site.
All things being equal, slower sites have lower conversion rates and generate less revenue. Providing a fast and responsive user experience isn’t a luxury – it’s a necessity for merchants looking to protect their investment in e-commerce.
In addition to a proven, high-performance LAMP stack, here are a few other capabilities merchants should look for in prospective Magento hosting companies:
- Support for PCI compliance: In addition to potential fines and audit-related expenses, breaches of customer data come with a potentially high cost – growing consumer distrust related to recent security breaches and a damaged brand reputation. Leading Magento hosting companies are active partners in merchant’s efforts to achieve PCI compliance, and can offer assistance and support with this sometimes arduous process.
- Full infrastructure redundancy: The instant gratification mindset of today’s customers means that website downtime will send them looking for a merchant’s competitors to satisfy their needs. Leading Magento hosting companies employ fully redundant ‘N+1’ infrastructure to provide 100% uptime.
- Multi-layered security: Utilizing state-of-the-art security measures such as intrusion detection systems (IDS), managed firewalls, and employees trained against social engineering attacks, leading Magento hosting companies provide robust security, freeing merchants to focus on what they do best.